We tend to think that our values are based on our own perspective of the world, but we don't really think about how that perspective came to life. In fact, the way we look at things is biased - it is based on what our parents have taught us, the environment we grew up in and most importantly: it's polished by the techs that we use every single day.
We are all victims of our own society. A society that has defined us as human beings and has shaped the values we live by. What is actual freedom of thought when we never really had a mind of our own?